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Sustainable Fashion by Bio D

As a sustainable sleepwear brand, we champion companies that reflect our values and ethics in business. This is why we chose to work with our brand partner, ethical cleaning company Bio-D, in order to provide our customers with the best organic, environmentally friendly items that we possibly can.

Bio-D is a British organisation that produces cleaning products using only naturally derived and plant-based ingredients from responsible sources. All products are 100% hypoallergenic and approved by both Cruelty Free International and the Vegan Society. With 70% of Bio-D packaging now made from recycled materials , they’re also a member of Sedex – the global organization which drives improvements in ethical and responsible business practices. As well as this, they are registered with ISO14001, which means they are recognized for putting environmental management at the heart of what they do to achieve sustainable success. Less than 1% of companies in the UK meet this standard.

As an advocate of sustainable fashion, we asked Bio-D about their thoughts on eco-fashion:

“The world is more obsessed with fast fashion than ever, with consumers buying more and throwing away more, and it’s having a detrimental impact on our environment. From over-farming cotton to chemical use in the manufacturing process, there are lots of ways that that our new winter wardrobe is damaging not only our bank accounts, but the Earth too.

In the run up to London Fashion week, read about five reasons to switch up your wardrobe and start avoiding fast fashion for the good of the planet.

1.    The dying process

Globally, chemical use in the clothing dying process is the second largest pollutant of clean water. In 2017, Greenpeace conducted research on a number of garments from big brands, and confirmed the presence of banned, hazardous substances on every item.

The chemicals used by clothing manufacturers can also be carcinogenic and have negative effects on hormones.

Make sure to check clothing labels for words like ‘antibacterial’, ‘wrinkle-free’ and ‘stain-resistant’ – all of these can imply that potentially harmful chemicals have been involved at some point in production.

2.    Polyester use

Polyester is a popular material because of its durability and cost, but when put into the washing machine, polyester garments are known to shed microfibres. These tiny bits of polyester pass through water treatment plants easily and end up adding to already rising levels of plastic in our oceans, which can be detrimental to marine life.

Where possible, avoid Polyester and go for more natural products like organic cotton, hemp, Tencel or biodegradable modal.

3.    Unsustainability of cotton farming

Although it’s widely used in more ‘eco-friendly’ clothing options, cotton farms account for 16% of the world’s insecticide releases. Most commonly used is aldicarp, a chemical that can be fatal to humans. Not only is it harmful for the individuals working in cotton production, but traces of these chemicals remain on your garments, even when they’re hung in your wardrobe at home.

Try to choose garmentsthat are made from organic cotton instead.

4.    The cost

Investing money in good-quality, ethically made garments can also save your bank account in the long run. Instead of buying and throwing away an entire wardrobe every season, try to choose items that you’ll happily wear for the next few winters.

Choose pieces that will last longer, so you don’t contribute to the millions of tonnes of clothing that end up in landfill every year.

5.    Waste

It was recently discovered that leading fashion house Burberry burned almost £30m of unsold clothing, accessories and perfume last year. According to the BBC, lots of companies are often taking part in what’s considered fashion’s “dirtiest open secret”.

If this continues the environmental damage could be “potentially catastrophic”.


A note on eco-washing

Whilst awareness of eco-friendly fashion is definitely on the rise, we’re encouraging people to think about the products they use to wash their clothes too.

Conventional laundry products tend to include ingredients that are derived from petroleum, that are non-biodegradable, and that are harmful to our water systems.

Why not try Bio-D’s eco-friendly laundry liquid to get the same results without the same environmental damage? Every purchase of Leticia Credidio’s sleepwear comes with a gift and travel version Bio D Lavender Laundry Liquid for you to help us save our environment.”


Bio D is available to buy across the world in stores and online in UK and Eire. For more information visit

 Bio-D is an ethically-consciousfamily-owned British company dedicated to promoting the use of hypoallergenic, environmentally responsible detergents that have a minimum impact on the ecosystem both in their use and in their manufacturing process. All raw materials are free from genetically modified ingredients, animal by-products, synthetic chemicals, preservatives, enzymes and synthetic perfumes.Its products are approved by Cruelty Free International and the Vegan Society.



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